Sideq Naim ACIPR

Selected work

• Building SHENA's Corporate Communications Unit

  Strategic Communications · 2019–present

  I helped build SHENA's Corporate Communications function in its early days and now lead the unit that grew from it.

  Outcome: A working Corporate Communications Unit covering PR, media relations, branding, digital communications, stakeholder engagement and public outreach for SHENA.

• SHENA Website & AI Chatbot

  Digital & Innovation · 2019–present · Ongoing enhancements

  I have led SHENA's website project from inception and continue to guide its improvements, including online services and an AI-powered chatbot.

  Outcome: An established public website with online services and an AI-assisted information channel, supported by an ongoing programme of improvements.

• #SAFEKIDSBN: making safety engaging for children

  Campaigns & Community · 2020–present

  An interactive school outreach programme I initiated to make safety education more engaging for children, introducing virtual reality alongside hands-on games and activities.

  Outcome: #SAFEKIDSBN brought together interactive games, team challenges and virtual reality to give primary school students a different way of learning about everyday safety and health.

• SHENA Bulletin: every channel, one report

  Digital & Innovation · 2026 · Internal

  I came up with SHENA Bulletin to bring our social media results, public feedback and communications reports into one place.

  Outcome: SHENA Bulletin is a working reporting tool that brings performance data and reviewed public feedback into one place.

• Protecting SHENA's name and identity

  Brand & Design · 2019–2026 · Brand governance and trademark stewardship

  I helped establish SHENA's brand rules, coordinated the formal registration of its logo and now manage how the name, logo and emblem are used by our teams and external partners.

  Outcome: I helped put SHENA's brand governance in place, including coordinating the logo's registration and establishing a clearer process for external organisations to request permission to use the identity.

• SHENA Stakeholder Perception Survey

  Strategic Communications · 2026

  Turning stakeholder feedback into an evidence-informed communications direction.

  Outcome: A suite of research and planning materials prepared to support internal decision-making.

• SHENA Enforcement Communications

  Strategic Communications · 2022–present

  Turning enforcement action, including compound fines and regulatory outcomes, into clear public communication that is accurate, legally aligned and ready for release.

  Outcome: A clearer and more consistent approach to communicating enforcement action, with reusable formats and messaging that can support both planned announcements and fast-moving situations.

• Brunei at CommunicAsia 2015

  Events & Programmes · 2015

  Coordinating Brunei's participation at CommunicAsia 2015 meant making a national showcase work across pavilion design, Singapore vendors, branding, delegates and fixed international deadlines.

  Outcome: Coordinated the delivery of Brunei's participation at CommunicAsia 2015, bringing together pavilion arrangements, branding, vendor coordination and delegation logistics.

• First Aid for Indonesian Construction Workers

  Campaigns & Community · 2025

  Led SHENA’s CSR initiative to deliver essential first-aid training to Indonesian construction workers through a partnership with the Indonesian Embassy.

  Outcome: Delivered occupational first-aid training to 41 Indonesian construction workers across three sessions in October and November 2025, strengthening their emergency preparedness and reinforcing SHENA’s commitment to workplace safety.

• Giving BICTA a home online

  Digital & Innovation · 2012–2019

  I developed the BICTA website while helping manage Brunei's national ICT competition from planning through to delivery.

  Outcome: I developed the BICTA website and helped the AITI team deliver several editions of the national ICT competition.

• SHENA in 60 Seconds

  Campaigns & Community · 2026 · Series launched

  Shaping a mobile-first explainer series that turns complex workplace safety topics into short, visual stories built around one clear message.

  Outcome: Launched a short-form public information series with a consistent format: one safety topic per episode, supported by clear scripts, visuals and calls to action.

• Bringing AITI's design in-house

  Brand & Design · 2010–2019 · Original design work

  I started as AITI's first in-house graphic designer and went on to lead the design of its corporate brand packaging and promotional materials.

  Outcome: I helped establish AITI's in-house design capability and received the Non-Traditional Recognition Reward as part of AITI's Design Team.

• Taking Brunei's teams to APICTA

  Events & Programmes · 2012–2019

  Behind an international competition is a lot of planning. At AITI, I helped coordinate Brunei's APICTA delegations, including travel documents, arrangements and communication with different parties.

  Outcome: I helped coordinate Brunei's APICTA participation and the travel and administrative arrangements needed for its delegations.

• Kampong Ayer Clean-Up

  Campaigns & Community · 2026

  Turning a community partnership into visible participation and meaningful environmental action.

  Outcome: The initiative brought together 62 participants and collected 326.37 kg of waste.

What I do

• Strategic Communications

  Turning organisational priorities, complex information and sensitive issues into clear, credible communication.

  Corporate communications · PR · Media relations · Crisis communications · Reputation · Speechwriting · Regulatory communications · Stakeholder engagement

• Brand & Design

  Building brands and visual work that stay consistent, recognisable and easy to understand.

  Corporate identity · Brand governance · Creative direction · Graphic design · Editorial design · Illustration · Storyboarding · Adobe Creative Cloud

• Digital & Innovation

  Designing digital experiences and leading technology projects that improve how people access information and services.

  Website design · UI/UX · Content management · Digital strategy · AI chatbot project management · Analytics and reporting · Supabase · Netlify

• Campaigns & Community

  Campaigns, content and community initiatives that raise awareness and turn ideas into meaningful action.

  Campaign strategy · Content development · Social media · Short-form video · CSR · Community engagement · Partnerships · Outreach

• Events & Programmes

  Planning and managing events, exhibitions and international programmes, from concept to delivery.

  Event management · Exhibition planning · Competition management · International delegations · Stakeholder coordination · Vendor management · Emceeing

How I work

1. Understand the real problem

   Before jumping into ideas, I try to understand what's needed, who it's for and what could be done better.

2. Connect the ideas

   I bring together communications, design, technology and collaboration to find a clearer and more useful way forward.

3. Make it happen

   I bring the right people and ideas together, turning concepts into something practical, creative and useful.

4. Keep improving

   I listen to feedback, see what works and find ways to make things better, even after a project has been delivered.

About

I began in a newsroom, learning to find the story and ask the questions that matter. Today, I lead communications, shape creative work and develop digital experiences that make important information easier to understand. Different disciplines. One instinct: make ideas matter.

Career

• Corporate Communications Officer II · 2022–present — SHENA — Corporate Communications Unit lead
• Corporate Communications Assistant · 2019–2021 — SHENA — helped establish the communications function
• Technical Assistant, Corporate Communications · 2012–2019 — AITI — national projects, digital and creative work
• Clerk · 2010–2012 — AITI — early in-house graphic design work
• Traffic Assistant · 2008–2010 — Royal Brunei Airlines — frontline operations
• TV News Journalist · 2006 — Radio Television Brunei — reporting and storytelling, including interviewing the US Ambassador to Brunei

Credentials & Professional Development

• CIPR Specialist Diploma in Crisis Communication, Level 7 — Cambridge Marketing College · In progress
• Professional Certificate in PR & Mass Communication — Institute of Public Relations of Singapore · 2020
• Higher National Diploma in Computing & Systems Development, Distinction — Laksamana College of Business · 2017
• Higher Diploma in Business & Information Technology — Cosmopolitan College of Commerce & Technology · 2012
• Regional Training Course on Effective Communication during a Nuclear or Radiological Emergency — International Atomic Energy Agency (IAEA) · Pattaya, Thailand · 31 Aug–4 Sep 2026
• Technical Meeting on Public Communication in Emergencies: Tackling Misinformation and Retaining Public Trust in Disruptive Information Environments — International Atomic Energy Agency (IAEA) · Vienna, Austria · 23–27 June 2025 · Represented SHENA
• Advanced Psychological First Aid — Singapore Red Cross Academy · 2024
• Crisis Communication Masterclass — FDB Singapore · 2021

Recognition

• Willy Wonka Creativity Award — Internal recognition · SHENA Appreciation Dinner 2025
• The Overstressed Award — Internal recognition · SHENA Appreciation Dinner 2024
• Non-Traditional Recognition Reward — AITI · Design Team recognition

Off the clock

Rock climbing, travelling, singing and looking after one hedgehog who probably thinks he owns the place.

Have a project in mind?

hi@sideqnaim.com